Understand the Travel Consumer

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Understanding who the travel consumer is, how they arrive at your brand, and why they make their purchase is a huge challenge for travel brands. Download this free report to find out how top travel brands are tackling the challenge and using profiling, attribution and analytics to get closer to their customers.

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When it comes to human behaviour, deciphering the process is a messy business. This is especially so when it comes to travel, as consumers switch across devices and build complex itineraries throughout extended research periods. Travel brands are left with an uphill battle to understand their customers, reach them at the right times and give them personalised products. Our new report series into behavioural analytics seeks to demystify the process behind understanding the modern traveller through the application of data and analytics.

The first report in this series covers attribution, profiling, and best practice in data storage and interpretation. It features insights from:

  • Booking.com
  • HomeAway.com
  • Hyatt
  • Hertz
  • Expedia
  • Lastminute.com group
  • McKinsey & Co
  • Stena Line

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Through this free report we seek to uncover how brands can understand the modern traveler to drive higher conversion rates, lower acquisition costs, and ultimately give them the best possible product.

Kind regards,

Alex Hadwick, Head of Research

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