Progress is a double-edged sword for revenue managers: with increased information comes more opportunities and the possibility of better accuracy. However, datasets become more complex, workloads increase and knowing where to look and what to measure can be harder.

In this challenging environment revenue managers need to be on top of the changing inputs that are influencing their forecasts and ready to interpret and act on the data faster than ever before. In this report we aim to help the revenue manager embrace their growing influence and equip them with an overview of the major challenges and how to deal with them.

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In particular, we will be discussing:
  • The effect of competitors on pricing, how to account for them and what strategies to take to get a competitive edge.
  • Understanding and constructing predictive analytics.
  • Understanding the costs of a business’s channel mix and how to win direct bookings.
  • The state of the industry’s approach to ancillary revenues.
  • The key metrics every revenue manager should be working toward.
  • The future of a revenue manager’s role and the skills they will require.
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This report is part of our Smart Travel Data Series. By clicking here you can download all seven reports in the series.  

Please let me know if you have any feedback.

Kind regards,

Aggregating Data Streams for More Effective Revenue Management
EyeforTravel Limited, a registered company in England and Wales - Registered Number 06286442. 7-9 Fashion Street, London, E1 6PX, UK | Terms and conditions
Alex Hadwick
Head of Research

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