EyeforTravel and Jumpshot tracked
more than a quarter of a million travel purchasers across five countries (USA, UK, India, Germany and Brazil)
through clickstream data and consumer surveys to build a picture of the
path to purchase.
This white paper details why, how and where people make their decisions before they book. Get insights on what travel brands need to be doing to capture market share. It’s time to follow the consumer from inspiration to their final booking using this research.
"Understanding the Global Path to Purchase White Paper" to find out:
What devices are used in each stage of the travel journey?
The sites travel consumers visit before they book on hotel, airline, and OTA websites
Who is winning the customer’s money and loyalty?
How to create an omnichannel strategy
What the future of travel distribution holds
So to make the most of these mobile changes in the travel industry you have to find a balance between managing the service and the demand for it– it’s all about convenience and improving the customer journey. If you find this interesting fill in your details on the right and I will send the white paper straight to your inbox >>>>
If you have any questions drop me a line on the details below.
Shreya Ganapathy Project and Research Director EyeForTravel E: firstname.lastname@example.org +1800 814 3459 x7150 (US) +44 (0) 207 375 7150 (Global)
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