For passengers, booking and flying remains a process with many pain points. However, these represent opportunities for airlines, as by solving or easing these problems they can differentiate their services and avoid becoming just commodities in the eyes of consumers.
If airlines can properly harness technology in a way that meets customer’s needs, then they will be able to drive revenue growth long-term as they build customer loyalty.
Improving the Airline Experience How Technology Is Changing Customer Experience and Communications
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